Pinterest is a social platform mostly used for inspiration, but oftentimes people fail to transform their dreams into reality because when it comes to DIY, there can be a lot of speed bumps. The Home Depot wanted to show people that they were the experts in at-home projects of all sizes.
The Home Depot showed how easy even the most intimidating looking DIY project can be for consumers by creating an ecosystem of content that showed full projects from start to finish, right within their Pinterest feed.
In this first-ever shoppable 360 video, we invited people to explore each room. There they could get step-by-step instructions on DIY projects, look through projects for inspiration, shop by project and get a variety of DIY tips.