To do that we decided to compete against our namesakes. In a series of content videos we told a variety of durability stories focused on each product benefit. Food names like “carrot cake,” illustrated washability, names about nature told a weather-resistant story, and scratch-resistant became very clear through names like catnip.
The campaign extended across multiple social platforms within inspiration and immersive-driven media units. We created Facebook Canvas Ads, Instagram Stories Ads, an interactive Snapchat game, etc.
