Creative Director
Creative Director
Feld Entertainment, owners of Ringling Bros. and Barnum & Bailey®, Disney On Ice and Monster Jam, came to us with one tall ask: to relaunch the circus to a new generation. Aptly named the Greatest Show On Earth®, the brand new show had all the thrills, and no animals or clowns.
After more than 150 years of hosting families, real change was needed to bring the magic of the circus to the modern world—aligning with the values of today’s socially-conscious audiences.
Our team created a bold new brand, voice, and story that captured the fun and incredible spectacle of Ringling’s breathtaking human-centric feats.
We created a visual language that transformed the typography of old circus posters into messaging that spins, stacks, and soars in unexpected ways. We crafted a laundry list of experiential “wow” moments to bring awe to daily life. And we authored an entirely new voice that was all about connecting kids of all ages to their inner child—inspiring wonder, amazement and joyful multi-generational memories.
Our reimagined brand launched with a special NBC News segment called “Ringling Bros. Circus Returns.” The sizzle video debuted with an incredible 10 billion PR impressions and over 1,100 news stories.